This photo, and caption, admirably demonstrates exactly what I mean (my thanks to the originator).
You don’t have to spend millions – you don’t have to overly ‘stratergise’ – you don’t have to follow the crowd – you don’t have to be drowned in process.
What you do need to do – is to be you.
Nothing gets more attention, than genuine people, doing really great things, with passion – enthusiasm – commitment – purpose – and human flair.
And that’s what it’s all about – and, what we need more of in today’s world.
In the words of the truly great, and hugely imaginative and creative Pete Tong –
‘combining the ‘old’ + a twist of the ‘new’ = something new’
Don’t be put off, by the fact that you can’t come up with something new – new, for there’s actually nowt, that’s really new – new, out there anyway.
The ‘old’ is just able to be done differently, that’s all, is grounded way of looking at it.
It’s always a balanced equation:
1/ latest techniques, latest materials, latest processes = something new.
2/ old techniques, old materials, old processes, new creativity = something new.
3/ old techniques, latest materials, creative design = something new.
You’ll notice the word creative, for that’s the fundamental ingredient that makes a winner out of you, as opposed to a follower.
So take this on board, and be creative with your designs, your ideas, your vision, your path – and you’ll have an exciting future ahead of you.
For a bit of fun, though serious – simply consider this, and you’ll see what I mean:
Twitter Language – Shorthand
The Cloud – Your Filing Cabinets
Driverless Cars – Chauffeurs
Drones – Airborne Hovercraft
‘Never Stop Developing You – Your Ideas – Your Business’