For those who are unbelievably savvy, then this year 17, you ought to be concentrating on next 18.
For though I’m not wishing your, or indeed my life away, 18 could be your year, as in one of your biggest potential markets, China, the number 8 is held as being extremely lucky.
That’s undoubtedly why both Samsung and Apple are both purporting something really special with their models 8.
So why not develop great things for next year, and make sure that you include 8 in all the branding?
Forward thinking food for thought – that’s what a Mentor is all about.